Marketing Architectural And Engineering Services: A Portfolio Approach

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Matthew Treado
Gary Brunswick

Keywords

Architectural Services Marketing; Engineering Services Marketing; Portfolio Approach; Managing a Mix of Service Products and Projects

Abstract

This article has been written as a theoretical guide for architectural and engineering firms to develop a strong services marketing plan for the geographic location in which it operates. It will outline a step by step approach to develop, administer, and utilize this services marketing approach. It will also outline the logic and understanding to support this claim.

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