Exploring Differences In Preference For On-Line Versus Traditional Classroom Delivery Of A Freshmen Introduction To Global Business Course

Abstract

The present study investigates whether pre-business students, after having completed a traditional in class freshmen introduction to global business course, express a difference in preference for such a course to be delivered online versus classroom or no preference at all.  The study further explores whether four variables: 1) number of units of college credit completed, 2) anticipated grade in the class, 3) gender, and 4) age are related to students’ preference for mode of instruction.