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Client Projects, Service-Learning, Experiential Learning, Distance Learning, Graduate Business Education, Adult Learners, Communication, and Public Relations (PR)
Undergraduate marketing and public relations capstone courses utilize client projects to allow students to apply their knowledge and encourage collaboration. Yet, at the graduate level, especially with courses offered in an online modality, experiential service learning in the form of client project assignments presents unique challenges. However, with an increased emphasis on practical application across the business curricula and growth in distance learning, client projects can provide opportunities for adult learners to hone their skills and encourage teamwork using new collaborative technology. This paper discusses experiential service learning and gives an example of a client project model.