Facilitating Cooperative Learning In Online and Blended Courses: An Example from an Integrated Marketing Communications Course

Abstract

Employers today expect that students will be able to work in teams. Cooperative learning theory addresses how skills such as decision making, problem solving and communication can be learned by individuals in group settings. This paper discusses how cooperative learning can be used in an online and blended environment to increase active learning for students. Strategies to enhance collaboration in the online environment are discussed. The use of online discussions, blogs and experiential learning through an undergraduate integrated marketing communications plan are provided as examples of cooperative learning in online and blended environments.