Introductory Business Textbook Revision Cycles: Are They Getting Shorter?

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Brian Zinser
Gary Brunswick

Keywords

business textbook revision cycles

Abstract

The rate of textbook revision cycles is examined in light of the recent trend towards more rapid revisions (and adoptions of textbooks).  The authors conduct background research to better understand the context for textbook revision cycles and the environmental forces that have been influencing what appears to be more rapid textbook revisions.  A study methodology is designed, data are collected and analyzed, and the results are reported, eventually supporting the contention that textbook revision cycles are indeed becoming more frequent.  The managerial implications of the findings are discussed, along with future areas for research.

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