GILFOIL, D. M.; AUKERS, S. M.; JOBS, C. G. Developing And Implementing A Social Media Program While Optimizing Return On Investment - An MBA Program Case Study. American Journal of Business Education (AJBE), [S. l.], v. 8, n. 1, p. 31–48, 2014. DOI: 10.19030/ajbe.v8i1.9015. Disponível em: https://clutejournals.com/index.php/AJBE/article/view/9015. Acesso em: 17 jul. 2024.