Ageism And The Baby Boomers: Issues, Challenges And The TEAM Approach

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Jane Whitney Gibson
J. Preston Jones
Jennifer Cella
Cory Clark
Alexandra Epstein
Jennifer Haselberger


ageism, Baby Boomers, age discrimination, intergenerational teams


This paper considers the issues and challenges associated with ageism relating to the Baby Boomer generation in Corporate America.  Stereotypes about older workers are examined along with types of discrimination facing Boomers.  The TEAM approach is proposed to combat ageism in the workplace.  The strategy includes using intergenerational teams, education and training, awareness, accountability, and accommodation and mentoring as key components.


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