Firm-Level Determinants Of Export Performance

Main Article Content

Muhammad Suhail Nazar
Hassan Mujtaba Nawaz Saleem

Keywords

Export Performance, Product Capabilities, Management Characteristics, Export Marketing, Firm’s Characteristics, Synthesized Model, SMEs

Abstract

Contribution of small and medium enterprises (SMEs) in global export is becoming significant but still a large number of these are unable to outperform in international market.  In this study, we have identified and classified the firm-level controllable determinants of export performance.  Based upon a comprehensive and systematic literature study we finally developed a synthesized model which may provide a broader understanding of the export behavior of the SMEs to enhance their export performance.  Many information sources have been explored to collect the relevant literature.  The determinants found from the literature are classified into firm’s characteristics, management characteristics, and export marketing strategic capabilities. In this paper, we have proposed a synthesized model for the researchers who are interested to investigate the issue further (i.e. about SMEs export performance determinants).

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