Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries

Main Article Content

Charles M. Hermans
Diana L. Haytko
Erika Matulich
Kevin J. Shanahan

Keywords

consumer behavior, instant messaging, social relationship seeking, internet

Abstract

Canadian and U.S. respondents’ social behavior resulting from communication tools is examined.  Results suggest that Canadians are less likely to use social communication tools to develop new relationships.

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