Improving Marketing Competitiveness And Innovative Strengthening Through SMEs

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Aristides R. Baraya
Lizette Brenes Bonilla
Michael Craig Budden

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Abstract

Taiwan has been known for its effective policies and positive economic impact on the development of SMEs in that country.  Recognizing the importance of the role that government can play in the development of SMEs, Costa Rica has started developing policies to strengthen its SMEs.  Both countries rely heavily on SMEs to contribute to their productive capacities.  The parallel between Taiwan and Costa Rica presented indicates that the success Taiwan has had in strengthening SMEs may be useful for Costa Rica as it moves to the initial stages of strengthening SMEs.

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