Cultural Influences On The Adoption Of Electronic Commerce: Initial Results From Japan And The United States

Main Article Content

Kathryn M. Kimery
Samad Amirkhalkhali

Keywords

diffusion of innovations, e-commerce, culture

Abstract

This study adopts a research model based on Diffusion of Innovation Theory, online trust, and national culture.  It explores the impact of culture on perceptions of and intentions to adopt electronic commerce.   

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