Demography, Perceived Risks, Desired Benefits, And Saving Behavior Of Thai Consumers

Abstract

This study aims to explore the associations between the saving behavior of Thai individuals and variables, including demography, perceived risks, and desired benefits. The sample composed of 167 individuals in Bangkok. The data were collected by utilizing self-administered questionnaires in a survey. The findings demonstrate that most of the respondents chose to save in terms of depositing money with banks followed by self cash keeping. The saving behavior is associated with demographic variables (except gender) and the perception of saving instrument risks. The desired benefits in terms of profit making had association with the saving behavior.