The Ranking Of Terminal And Instrumental Values By Working Professionals In Thailand, Singapore And The United States: What Is Important And How Do They Impact Decision-Making?

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Natcha Limthanakom
William Lauffer
Bahaudin G. Mujtaba
Edward F. Murphy, Jr.



The purpose of this study is to explore gender and cross-cultural gender differences with respect to individual values. This study will fill a gap in the research literature as few studies have explored male and female value differences in Thailand and few have explored sex differences between eastern values as compared to western values in the United States and another eastern nation, Singapore. An understanding of the attitudes, cultures and values in other countries becomes particularly significant given current globalization trends. Furthermore, researchers also need to understand different demographics to better anticipate the impact of socio-demographic variation in cross-cultural investigations.


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