Issues In Conducting Empirical Research In The Peoples Republic Of China: A Case Study Of Primary Research On Purchasing Practices In Chinese Small Businesses

Abstract

This paper addresses the issues involved in conducting empirical research in the Peoples Republic of China (PRC). Major hurdles that researchers have to overcome when conducting empirical research in the PRC, include language, cultural issues, cost of the research, obtaining local contacts, and government restrictions. The challenges faced in an actual research effort in China will be compared and contrasted to research issues discussed in the academic literature. Finally, recommendations for conducting empirical research in the PRC are presented.