The Influence Of Attitudes And Experience On The Owner-Manager's Intentions Towards Cooperation

Abstract

The goal of this paper is to shed some light on how attitudes of owner-managers and entrepreneurs respectively influence a company’s cooperative behaviour. The focus is hereby on how the decision-makers’ attitudes toward the possible reasons for setting up a cooperation influence the intended intensity of the cooperative arrangement. This research question is investigated on the basis of empirical data gathered from Mexican SME. As a result, both motivations for cooperation and experiences with cooperative arrangements in the past seem to influence the intended intensity of future activities.