Comparison Of Finnish, American, And New Zealand Franchisee Satisfaction

Abstract

Franchising is growing as a business model in many countries.  We test a model of franchisee satisfaction across three countries to examine the model’s predictive and measure reliability.  The multi-dimensional franchisee satisfaction model is a significant and reliable predictor of general franchisee satisfaction in different cultures.  Franchise systems looking for an efficient method of measuring and predicting franchisee satisfaction can rely on the model to aid their efforts of managing the franchisor-franchisee relationship.  In the future the model should be tested in other industries, cultures, and with larger samples.