A Study Of Customer Interface In E-Banking In China

Abstract

With the accession of China to the World Trade Organization (WTO), banking in the country is anticipated to be fully liberalized by 2007. Banks in China are accordingly reforming their businesses, in order to address challenges from foreign banks and to compete effectively in a liberalized economy. Banking on the Internet is frequently considered by the financial industry as a critical differential in a global economy. This study explores Web sites of key Chinese banks on building blocks of e-Banking customer interface, consisting of context, content, communication, connection, community, customization and commerce, and evaluates the readiness of China for 21^st century competitive e-Banking. The study contributes insight that can benefit business directors in banks in China in attempting to improve their e-Banking strategy in the growing global market.