Modeling Creativity For The Multinational Firm

Abstract

Much has been written about the proliferation of the modern multinational corporation (MNC) as a primary driver of globalization [Bhagwati, 2004; Rugman and Verbeke 2004; Wolf. 2004]. A common theme shared by all MNCs expanding into foreign markets is the notion of how best to manage the knowledge assets of the firm from all perspectives in order to achieve maximum performance while concomitantly increasing the ability of the firm to innovate while expanding. This paper examines the processes of idea creation within multinational corporations in parallel with the role that information and communication technology (ICT) plays as a driver of that innovation.