American Red Cross

Abstract

The American Red Cross has been plagued with problems over the past two years from an antitrust lawsuit, repercussions from the distributions of funds from the Liberty Fund to the survivors of the World Trade Center disaster, problems with donated blood, a negative report from the Better Business Bureau, and a negative news report on CBS’s ’60 Minutes’.  This case study looks at the history of the Red Cross, provides information about the services provided by the organization, discusses the problems the American Red Cross has encountered over the past 3 years, and introduces Marsha Evans who took the position of CEO in August 2002.