Internet In Global Settings: A New Look At International Marketing

Abstract

The growing use of e-commerce has opened up a new territory of ongoing communication between consumers and manufacturers around the World. Both parties are now able to target each other regardless of their national boundaries. Accordingly, more and more companies are getting into the international arena and hoping that they can get nicer shares of the potential business volume. Many firms are trying to identify and target specific market segments globally by building a network of Internet sites around the World. While creating a network may just be the beginning, it appears to be a rather successful venture. These businesses are finding out that e-commerce may be a very effective way to reach those markets with similar attributes globally. Considering the continuously increasing speed of technology in the information highway, one can only assume that there will be even more markets attainable in the near future. The question is who will be there first to cover these markets, and more importantly, who will be better prepared to cover them properly.