Teaching E-Commerce: A Platform For Active Learning

Abstract

The last several years, despite of the shakeout of the dot-coms, there has been an extreme interest in teaching E-Commerce. Many schools pioneered the development of E-Commerce programs. Relevant curricula at undergraduate and graduate levels were developed. Several conference and journal papers are treating the problems related to teaching E-Commerce. All of them agree that new pedagogies are needed in order to successfully teach E-Commerce. One of them is Active learning, which has not been explored so far with respect to the field of teaching E Commerce. This paper aims to propose that E-Commerce is a field naturally suited for active learning. The authors explore different active learning strategies and share their experiences in implementing them.