Use Of A Real World Business Panel To Assist In MBA Program Outcomes Assessment And Curriculum Refinement

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Joseph G. Glynn
Richard A. Shick

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Abstract

The world of business operates in an extremely dynamic environment. Domestic issues (competition, cultural diversity, regulation/deregulation) global issues (competition, economic, cultural/social, and political), and rapidly changing technologies all require business school curricula that are designed to be flexible and proactive as well as reactive. An ever increasingly important responsibility of schools of business is the assessment of outcomes of their programs. Outcomes may be measured on several dimensions. One such measurement is the assessment of the skills/abilities of its graduates. This work will describe the efforts of a business school to engage the local business community in that undertaking.

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