Observing Ethical Principles In Business: A Competitive Advantage?

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Jana Markesova
Mirko Dohnal
Anna Putnova

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Abstract

There is an unwritten assumption that success and business ethics are closely interrelated, and that it is not possible, in a successful business, to disregard moral and ethical principles on the long run. Unfortunately, it is extremely difficult to verify such an assumption.

Knowledge of ethics and its relations with economics are vague, inconsistent, partially subjective and sparse. That is why it cannot be studied using traditional mathematical and statistical methods.

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