Marketing To Hispanics: Eco-Friendly Behavior Patterns

Abstract

This research compares the eco-friendly habits of Hispanics to the general population based upon self reported activities by residents of California. The findings indicate that Hispanics are participating in eco-friendly activities, which include recycling, buying eco-friendly products, using fewer natural resources, and support green causes. However, they are more likely to only participate in a few of these activities, primarily those around the home and those requiring less personal commitment in time and money. There is a gap between the general population and the Hispanic population where it relates to the sales of green products and services. This discovery represents an opportunity for a call to action to the 50 million United States Hispanic residents on the topics of recycling, natural products and services and causes.