The Analysis Of Problem And Threat Of Small And Medium-Sized Enterprizes In Northeast Thailand

Abstract

The objectives of the study are: 1) to study the problems of small and medium-sized enterprises in the northeastern region of Thailand and 2) to analyze the problems of the operation and management of small and medium-sized enterprises in the northeastern region of Thailand. The researcher used a qualitative method with in-depth interviews of 30 entrepreneurs in small and medium-sized enterprises in northeast Thailand. In addition, content analysis was used to analyze this data. The researcher found five problems affecting SMEs in northeast Thailand: 1) public policy and government support, 2) financial support, 3) knowledge capital, 4) labor, and 5) marketing.