Planning And Pricing Of Financial Services: A Study On Perceptions And Practices Of Non-Banking Finance Companies
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Keywords
Financial services, Non-banking finance companies, Loan, company, Hirepurchase & leasing company, Investment companies, Housing finance companies, Residuary non banking companies, Product differentiation, Customer’s needs, Customer satisfaction, Price det
Abstract
The financial services industry in India is expanding and heading for global competition. The market players need to frame a well thought customer oriented product planning and pricing strategy with a commitment to add value to customers in the volatile and competitive environment. This study elicits the responses of major players in the industry and offers inputs for acquiring competitive capabilities in planning and pricing financial services.