Export And The Fashion Industry In The USA: Evaluating Likely Impact On The USA Economy
Main Article Content
Keywords
Export Marketing, U.S.A Economy, Fashion, Consumer Awareness
Abstract
Contextually, fashion involves any product characterized as complementary apparel or wearable accessories, and its export market entails the shipping of the apparels or other wearable accessories that may perennially evolve and change from one country to another. The objective of this research is to determine the impact that fashion exporting has on the US economy, as well as explore the changing trends in the economy and the overall contribution of the fashion export to the economy. The research designs applied to this study are executive interviews and surveys, which provided the authors with the primary data; this research also benefited from some secondary data. Apart from appropriate and relevant literature review, there is also an evaluation of these research findings. The preliminary findings would seem to suggest that the impact of fashion products being exported to foreign countries and the imports into the US have both negative and positive consequences on the American economy, even though the ongoing debate is to what extent, on either side.