An Integrative Approach To The Approved Destination Status Tourism

Abstract

Approved Destination Status (ADS) is a status granted to a foreign country by the Chinese government, which allows Chinese outbound tour groups to travel to that country. The ADS tourism market is different from the traditional tourism market. In this new market, a good percentage of tourists join the ADS group tours mainly for the purpose of assessing business and education opportunities in destination countries. A new, innovative and integrative approach is required for destination countries to meet the needs of ADS tourist and to gain the full economic benefit generated from the ADS tourism.