Ethnocentrism In Icelandic Consumers And Its Consequences

Main Article Content

Soumava Bandyopadhyay

Keywords

Consumer Ethnocentrism, Country-of-Origin, International Marketing, Consumer Behavior, Iceland

Abstract

This paper presents an empirical test to measure consumer ethnocentrism in Iceland. The well-known measure of consumer ethnocentrism, the CETSCALE, is applied and its psychometric properties examined in the Icelandic context. The relationship of consumer ethnocentrism with various product country-of-origin attitudes is explored. The influence of ethnocentrism, country image, and perceptions of product quality, value, image, availability, and promotion on Icelandic consumers intention to buy packaged food products made domestically and those imported from the United States, the United Kingdom, Holland, and Denmark is also investigated.

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