Electoral Strategy In The Ancient Rome: Case Study Of Commentariolum Petitionis

Abstract

Rome presents, once more time, the reality of its time like a mirror in which we can see reflected many daily realities. One of them is the strategy in an electoral campaign. The text of Commentariolum petitionis is an excellent example of how the marketing, also the electoral marketing, is a reflection about what the market needs or how to create market, now and in the Ancient Rome.