Influence Of Corporate Social Responsibility On Hotel Demand

Main Article Content

Claudia Sevilla-Sevilla
Maria Dolores Reina-Paz
Ainhoa Rodriguez-Oromendia

Keywords

Corporate Social Responsibility, Tourism, Hospitality Industry

Abstract

The embrace of corporate social responsibility (CSR) by the Spanish hospitality industry is still in the early stages. Few hotel companies publish sustainability reports, although the number of tourism and distribution channel organizations (tour operators, online travel agencies, etc.) incorporating specific aspects of CSR is growing each year. In this paper, the authors analyze whether CSR has a direct effect on end-consumer demand in Spain, identifying those aspects that customers evaluate positively.

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