CHEN, H.-C.; GREEN, R. D.; MILLER, J. Male And Female Influence On Hypermarket Brand Equity. International Business & Economics Research Journal (IBER), [S. l.], v. 7, n. 9, 2008. DOI: 10.19030/iber.v7i9.3288. Disponível em: https://clutejournals.com/index.php/IBER/article/view/3288. Acesso em: 17 jul. 2024.