GAO, Z.; NEWMAN, C. M. Exploring The Media Strategy For International Marketers With Small Budgets: A Cross-Country Consumer Perspective. International Business & Economics Research Journal (IBER), [S. l.], v. 4, n. 2, 2005. DOI: 10.19030/iber.v4i2.3570. Disponível em: https://clutejournals.com/index.php/IBER/article/view/3570. Acesso em: 17 jul. 2024.