SPITERI, J. M.; JOHNSON, W. C. A New Attraction Model For Evaluating The Effectiveness Of Selling Effort. International Business & Economics Research Journal (IBER), [S. l.], v. 2, n. 3, 2003. DOI: 10.19030/iber.v2i3.3782. Disponível em: https://clutejournals.com/index.php/IBER/article/view/3782. Acesso em: 17 jul. 2024.