BETTS, S. C.; TARAN, Z. Leveraging Brand Equity: A Life Cycle Approach To Sharing Economic Rents. International Business & Economics Research Journal (IBER), [S. l.], v. 2, n. 7, 2003. DOI: 10.19030/iber.v2i7.3822. Disponível em: https://clutejournals.com/index.php/IBER/article/view/3822. Acesso em: 17 jul. 2024.