PROSSER, E.; ST. JAMES, M. Brand Extensions: A Qualitative Meta-Analysis Of 20 Years Of Marketing Research. International Business & Economics Research Journal (IBER), [S. l.], v. 2, n. 11, 2003. DOI: 10.19030/iber.v2i11.3857. Disponível em: https://clutejournals.com/index.php/IBER/article/view/3857. Acesso em: 17 jul. 2024.