MURRAY, N. M. A Frame Analysis Approach To Cross-Cultural Television Advertising. International Business & Economics Research Journal (IBER), [S. l.], v. 1, n. 7, 2002. DOI: 10.19030/iber.v1i7.3953. Disponível em: https://clutejournals.com/index.php/IBER/article/view/3953. Acesso em: 17 jul. 2024.