STREBINGER, A. B.A.S.E. - A Brand-Architecture Strategy Explorer. International Business & Economics Research Journal (IBER), [S. l.], v. 1, n. 11, 2002. DOI: 10.19030/iber.v1i11.4002. Disponível em: https://clutejournals.com/index.php/IBER/article/view/4002. Acesso em: 17 jul. 2024.