LEKHANYA, L. M. The Impact Of Viral Marketing On Corporate Brand Reputation. International Business & Economics Research Journal (IBER), [S. l.], v. 13, n. 2, p. 213–230, 2014. DOI: 10.19030/iber.v13i2.8437. Disponível em: https://clutejournals.com/index.php/IBER/article/view/8437. Acesso em: 17 jul. 2024.