WHIPPLE, T. W.; WALCER, L. How Estimates Of Share Of Voice (SOV) Affect Advertising Budgeting Decisions. International Business & Economics Research Journal (IBER), [S. l.], v. 3, n. 7, 2004. DOI: 10.19030/iber.v3i7.3704. Disponível em: https://clutejournals.com/index.php/IBER/article/view/3704. Acesso em: 28 mar. 2024.