Chen, Hui-Chu, and Robert D. Green. “Developing Marketing Strategies To Increase Brand Equity: The Differences Between Age Groups”. International Business & Economics Research Journal (IBER) 11, no. 2 (January 23, 2012): 241–254. Accessed July 17, 2024. https://clutejournals.com/index.php/IBER/article/view/6779.