Chang, Yu Yao, and Soumava Bandyopadhyay. “The Impact Of American Advertising Humor On Taiwanese Consumers”. International Business & Economics Research Journal (IBER) 13, no. 1 (December 31, 2013): 93–102. Accessed July 17, 2024. https://clutejournals.com/index.php/IBER/article/view/8359.