Terblanche-Smit, Marlize, Ronel du Preez, and Tiaan van der Spuy. “Measuring The Impact Of Branded Alcohol Advertising And Price On Brand Versus Segment Consumption”. International Business & Economics Research Journal (IBER) 13, no. 6 (October 31, 2014): 1515–1524. Accessed July 17, 2024. https://clutejournals.com/index.php/IBER/article/view/8938.