Pelser, Theuns, Anita Groenewald, and Hein Prinsloo. “Language And Gender Influence On The Consumers Choice Of Branded Meat Attributes”. International Business & Economics Research Journal (IBER) 13, no. 2 (February 27, 2014): 259-274. Accessed August 6, 2020. https://clutejournals.com/index.php/IBER/article/view/8440.