Aizcorbe AC. Customer Relationship Management (CRM) As An Innovative Element Of Direct Marketing And Its Impact On Market Performance. A Strategy To Personalize Market Massification Creating A Change In The Culture Of Management With The Client: A Focus To Increase C. IBER [Internet]. 2007 May 1 [cited 2024 Jul. 17];6(5). Available from: https://clutejournals.com/index.php/IBER/article/view/3366