1.
Terblanche-Smit M, du Preez R, van der Spuy T. Measuring The Impact Of Branded Alcohol Advertising And Price On Brand Versus Segment Consumption. IBER [Internet]. 2014 Oct. 31 [cited 2024 Jul. 17];13(6):1515-24. Available from: https://clutejournals.com/index.php/IBER/article/view/8938