Terblanche-Smit M, du Preez R, van der Spuy T. Measuring The Impact Of Branded Alcohol Advertising And Price On Brand Versus Segment Consumption. IBER [Internet]. 2014Oct.31 [cited 2020Aug.23];13(6):1515-24. Available from: https://clutejournals.com/index.php/IBER/article/view/8938