Product Analytics Based On Demographic Democratization
Main Article Content
Keywords
Categorical analysis, democratization, consensus theory, uncertainty, evidence, Dempster’s rule, analytics, categories, Dempster-Shafer theory
Abstract
Product analytics is a blend of computational methods with the express purpose of facilitating the multifaceted process of decision-making based on demographic and consumer preferences. This complex subject is derived from consensus theory and includes structured analytics, categories, and the combination of evidence. The methodology is applicable to a wide range of business, economic, social, political, and strategic decisions. The paper describes a product allocation application to demonstrate the concepts.
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