A Model To Measure Competitiveness In Touristic Companies In Mexico

Main Article Content

José Carlos González Núñez
Delfino Vargas Chanes
Liliana Raquel Ruiz Fuentes

Keywords

M210 Enterprise, M1 Business Administration, C3 Factor Analysis, Z390 Tourism Competitiveness

Abstract

The objective of this paper is to develop a model that measures competitiveness among tourism businesses in Mexico. To that end, this research consists of three parts: the first refers to the theoretical framework to define the competitiveness of a tourism company and proposes a theoretical business competitiveness model; the second deals with the development of a questionnaire upon the theoretical model; in the third part, the questionnaire and the theoretic model are validated using factor analysis and a competitiveness index, is presented.

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