A Model To Measure Competitiveness In Touristic Companies In Mexico

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José Carlos González Núñez
Delfino Vargas Chanes
Liliana Raquel Ruiz Fuentes


M210 Enterprise, M1 Business Administration, C3 Factor Analysis, Z390 Tourism Competitiveness


The objective of this paper is to develop a model that measures competitiveness among tourism businesses in Mexico. To that end, this research consists of three parts: the first refers to the theoretical framework to define the competitiveness of a tourism company and proposes a theoretical business competitiveness model; the second deals with the development of a questionnaire upon the theoretical model; in the third part, the questionnaire and the theoretic model are validated using factor analysis and a competitiveness index, is presented.


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