Hatzithomas, L., Stamelos, I., Fotiadis, T. and Mylonakis, J. 2007. Quality And Effectiveness Of Enterprise Resource Planning - Customer Relationship Management Systems: Implications For Information Systems Marketing Strategies. Journal of Applied Business Research (JABR). 23, 3 (Jul. 2007). DOI:https://doi.org/10.19030/jabr.v23i3.1389.